BACHUÉ
The project involved the conception of a unique brand and visual identity for an e-commerce platform dedicated to showcasing the intricate artistry of global artisan crafts, with a particular emphasis on the rich, historical narratives associated with pre-Columbian themes. This initiative was designed to cast a spotlight on the unparalleled skill of artisans, illuminating the cultural significance and historical depth inherent in their crafts.
The development of the brand identity entailed a careful curation of visual elements that reflect the fusion of time-honored techniques with a sleek, modern aesthetic, tailored to appeal to discerning consumers across the globe. This included the creation of a distinctive logo, a harmonious color palette evocative of pre-Columbian art, and the selection of typography that speaks to both tradition and modernity.
In building the e-commerce platform, the user experience was crafted to be as immersive and engaging as the crafts themselves, with high-resolution imagery, detailed artisan stories, and an intuitive interface that bridges the gap between ancient craftsmanship and modern-day shopping convenience.
